The Broadcasters' Desktop Resource

Giving Personal Attention to Your Listeners

How to treat listeners properly:

Glen Kippel: “We don’t have voicemail at KWXY, so when people ask me to put them through to somebody’s voicemail they don’t know quite how to respond when I say “I’ll take a message.”

“Sometimes I’ll answer the phone: “Hello, you have reached K-W-X-Y. I am sorry, but we don’t have voicemail, so your call is being answered by a real, live human being. How may I help you?”

“Usually I get a few seconds of silence before they respond.”